35: Winning Tactics for Customer Loyalty

In episode 35 I speak with Fiona Stevens about how brands can build powerful loyalty program to acquire, engage, and retain customers. Loyalty programs get a bad reputation at times, and in alot of cases rightly so. It’s unclear how you earn points, it’s unclear how you spend points, and so why bother? Fiona Stevens is the Head of Marketing at LoyaltyLion, a data-driven loyalty and engagement platform for fast-growth ecommerce merchants.