#35: Joel Rodriguez - Artist & Group Context Director, Translation

<p><strong>"What is “context” and how important is it when creating a brand and connecting with my audience?"</strong></p> <p><strong>"How can artists bring value to their fans during the pandemic?"</strong></p> <p><strong>"What are some key metrics to pay attention to as an artist?"</strong></p> <p>-----</p> <p>This week’s guest is advertising executive &amp; emcee, Joel Rodriguez (<a href="https://www.instagram.com/joel.rdrgz/channel/?hl=gu"><u>@joel.rdrgz</u></a>) - also known as Superbad Solace.</p> <p>Joel and I met back at <a href="https://translationllc.com/"><u>Translation</u></a> in 2016. Today, he is the Group Context Director, which means he is in charge of making sure that Translation’s work resonates with audiences and pushes the culture forward. Being a high performer on both sides of the ball gives Joel a unique perspective on both music and marketing - and makes this gem-filled convo a great resource for up-and-coming artists looking to build their brand.</p> <p><br></p> <p>#BlackLivesMatter, please support in any way you can. <a href="https://blacklivesmatter.com/resources/">See HERE for a list of resources.&nbsp;</a></p>