35: Innovative Fit2Fat2Fit Franchise and the Importance of Empathy with Owner Drew Manning

<p>Are you interested in the fitness industry, but a brick and mortar franchise just isn’t within reach? My guest this week, Drew Manning has created a franchise program that might be the answer! Drew is here to share how his mission to change the fitness industry led to the creation of a franchise with a low barrier to entry and focus on empathy and support to set franchisees and their clients up for success. You will definitely want to hear about what Drew is doing in the fitness and franchise worlds!</p> <h2> </h2> <p>Drew noticed a disconnect between himself and his clients as a personal trainer and couldn't figure out what was going on. He was an athlete and had all of the technical knowledge that should help his clients lose weight and get fit, but nothing seemed to stick. So he decided to intentionally gain weight to really understand what his clients were going through. He documented his journey online which led to a TV show, book deals, a massive following, and now his franchise all called Fit to Fat to Fit. His mission is to change the way we approach weight loss through connection and empathy— and he is using the franchise model to make that impact.</p> <h2> </h2> <p>Outline of This Episode</p> <p>[01:56] Drew’s journey to gain 75lbs and then back to fitness</p> <p>[03:56] How Drew began building his audience</p> <p>[06:06] The emotional connection to food and how empathy can help </p> <p>[10:21] Why cultivating empathy can create a better franchise program</p> <p>[12:25] Using franchising to increase impact</p> <p>[12:25] How Drew and his business partner came up with their unique franchise program</p> <p>[16:05] How the Fit to Fat to Fit franchise is monetized</p> <p>[18:00] What makes Fit to Fat to Fit unique</p> <p>[22:56] Who is a good match for this franchise model</p> <p>[24:56] What steps Drew took to build his audience</p> <p>[28:02] Using click funnels and ebooks to monetize his brand</p> <p>[32:33] Drew shares how his low points led to finding his purpose</p> <p>[33:48] Using authenticity an