#349: Are Subscription based programs the future for loyalty ? (Short Summary Show)

<p>In this episode, Tom reviews the interview between Paula and <a href="https://www.linkedin.com/in/robbiekellmanbaxter/">Robbie Kellman Baxter</a>, the world’s leading expert on subscription pricing and membership models.</p> <p>Listen in to understand why program managers should consider offering subscriptions or paid for memberships to remain competitive.</p> <p>Robbie is a bestselling author, speaker and consultant with more than twenty years of experience providing strategic business advice to major organizations including Netflix and other notable brands.</p> <p>She is the author of&nbsp;<a href="https://robbiekellmanbaxter.com/the-membership-economy/" target="_blank">The Membership Economy</a>&nbsp;and&nbsp;<a href="https://robbiekellmanbaxter.com/the-forever-transaction/" target="_blank">The Forever Transaction</a>&nbsp;and host of the podcast,&nbsp;<a href="https://robbiekellmanbaxter.com/podcast-2/" target="_blank">Subscription Stories: True Tales from the Trenches</a>.</p> <p>Hosted by Tom Peace.&nbsp;</p> <p><br></p> <p><strong>Show Notes :</strong></p> <p><strong>1) </strong><a href="https://www.linkedin.com/in/robbiekellmanbaxter/"><strong>Robbie Kellman Baxter</strong></a></p> <p><strong>2) </strong><a href="https://robbiekellmanbaxter.com/"><strong>Website: robbiekellmanbaxter.com</strong></a></p> <p><strong>3) </strong><a href="https://robbiekellmanbaxter.com/the-membership-economy/" target="_blank"><strong>The Membership Economy</strong></a></p> <p><strong>4) </strong><a href="https://robbiekellmanbaxter.com/the-forever-transaction/" target="_blank"><strong>The Forever Transaction</strong></a></p> <p><strong>5) </strong><a href="https://robbiekellmanbaxter.com/podcast-2/"><strong>Subscription Stories: True Tales from the Trenches</strong></a><strong>. - Podcast&nbsp;</strong></p> <p><strong>6)</strong><a href="https://letstalkloyalty.com/177/" target="_blank"><strong> #177: Subscription Programmes as a Must-Have Tool for Brand Success</strong></a></p>