349: A quick guide to clean and clear labels

<div>How concerned are consumers with what is included on food and drink labels?<br> <br> To some, it might sound like something regulators are more concerned about than shoppers. But a European survey shows more than 80% of consumers believe product information is of major importance.<br> <br> So, it is crucial that food and drink producers get them right.<br> <br> In this episode of the Food Matters Live podcast, which is part of a short series made in partnership with <a href="https://www.brenntag.com/en-gb/">Brenntag</a>, we take a look at the differences between clean and clear labels.<br> <br> We hear a lot about clean label products, but is there an agreed definition of what it actually means? Does it mean the same to regulators, producers and consumers?<br> <br> And what about clear labels? What is the difference?  What is needed? What could be improved? And what might a clear label look like in the future?<br> <br> <strong>More from Brenntag:</strong> <br> <br> <a href="https://foodmatterslive.com/podcast/how-to-get-a-slice-of-the-alternative-protein-market-food-podcasts/">How to get a slice of the alternative protein market<br> </a><br> <a href="https://foodmatterslive.com/podcast/functional-drinks-more-than-just-a-question-of-taste-food-podcasts/">Functional drinks - more than just a question of taste<br> </a><br> In short, clean labels make it easier for consumers to recognise certain ingredients, often by using simple language.<br> <br> Clear labels are about transparency, sign-posting claims about provenance or sustainability, for example.<br> <br> But there is a lot more to it than those two simple lines of text. Labelling can be a complex world to navigate without expert guidance.<br> <br> Listen to the full episode to learn more about informed consumers and connected consumers (and how to cater for both), why e-numbers are not always a bad thing, and how technology is helping food and drink manufacturers tell a more complete story about their products.<br> <br> If you would like assistance from B