347 Nibble Resistant Rants

<p>A rant from Jess, the latest research about the Super Listeners Report 2021 and insight from Elsie on Shure headphones!</p> <p><span style="font-size: 24pt;">Here's the scoop! Episode Length: 53:34</span></p> <p>Jess was on a rant because someone called Isaac fat 😒. The discussion evolved into making healthy decisions; whether it’s changing your diet or becoming more active. One of our listeners suggested the podcast <a href= "https://www.maintenancephase.com/">Maintenance Phase</a> - “<em>Debunking the junk science behind health fads, wellness scams and nonsensical nutrition advice”.</em></p> <p><strong>Super Listeners of 2021</strong></p> <p>A study from Edison Research and Ad Results Media shows that Super Listeners - those who listen to 5 or more hours of podcasts weekly are:</p> <ul> <li>A crazy amount are white!</li> <li>They are incredibly committed to listening, most of them listen to 12+ hours a week!</li> <li>Most pay for other subscriptions (duh)</li> <li>Most feel that podcast advertising is <em>the</em> key way to reach them</li> <li>How Super Listeners FIND new podcasts? By searching on YouTube</li> <li>49% believe that the hosts ACTUALLY USE the products that they are advertising</li> <li>51% pay more attention to ads on podcasts!</li> <li>53% look at companies in a more positive way when they advertise on podcasts</li> <li>Personalized discussions FTW!</li> </ul> <p>Click <a href= "https://www.edisonresearch.com/super-listeners-2021-from-edison-research-and-ad-results-media/?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net:2022-02-18"> here</a> for more.</p> <p><strong>Elsie’s Tool Tips</strong></p> <p>Elsie reviewed two pairs of Shure headphones:</p> <p><a href= "https://www.shure.com/en-US/products/headphones/aonic40">Shure Aonic 40 Wireless Noise Cancelling Headphones</a></p> <p>Beautiful build, sturdy, feel high quality, paired seamlessly with iPad and iPhone, battery life is super!, noise cancelling was just ok</p> <p><a href= "https://www.shure.com/en-US/products/headphones/