#346: Scaling Up International Markets - with Mrs Rodial Maria Hatzistefanis

<p><span data-reactroot="">Welcome to Episode #346: with Maria Hatzistefanis, Founder of the ground-breaking skincare group, Rodial.</span></p> <p><span data-reactroot="">During this episode, we talk about expanding your business in international markets. Here's some highlights:</span></p> <ul> <li><span data-reactroot="">Expanding your business to international market needs to have the right infrastructure and resources.</span></li> <li><span data-reactroot="">When you want to market internationally, remember that different parts of the world has different preference. You have to cater to the different needs of your different markets.</span></li> <li><span data-reactroot="">It's good to hire locally to understand the market more - how consumer shops, how the store operates, what the customers wants and ask and how they shop differently.</span></li> <li><span data-reactroot="">Biggest lesson of the pandemic is to pay attention to your digital marketing, your website.</span></li> <li><span data-reactroot="">Interacting (listening and communicating) to your target audience, is the best way of knowing your market.</span></li> </ul> <p><span data-reactroot="">In partnership with</span> <a class= "notion-link-token notion-enable-hover" href= "https://puresportcbd.com/" target="_blank" rel= "noopener noreferrer" data-token-index="1" data-reactroot="">Pure Sport CBD</a><span data-reactroot="">. Relieve. Relax. Perform. CBD For Active Lifestyles. Use the code 'justdoit20' to get 20% off on your purchase.</span></p> <p><span data-reactroot="">Learn more about the contents discussed in this episode:</span></p> <ul> <li><span data-reactroot="">Connect with Maria via</span> <a class= "notion-link-token notion-enable-hover" href= "https://www.linkedin.com/in/maria-hatzistefanis-64b7985/" target= "_blank" rel="noopener noreferrer" data-token-index="3" data-reactroot="">LinkedIn</a><span data-reactroot="">,</span> <a class="notion-link-token notion-enable-hover" href= "https://www.instagram.com/mrsrodial/?hl=en" target="_blank"