#342: Helping Customers Choose Better - SAQ Shares Powerful Results Selling Wines, Beers and Spirits in Canada

<p>This episode features a truly inspirational customer relationship program from Quebec in Canada.</p> <p><a href="https://www.saq.com/fr/100-ans">SAQ</a> is a retail brand, selling wines, beers and spirits from 3,700 suppliers from 80 countries.&nbsp;</p> <p>It is one of the best examples we have seen of using customer data in a way that’s equally meaningful to both customers and the business, which is owned by the Government of Quebec.</p> <p>Joining this episode to explain all about the “<a href="https://www.saq.com/fr/customer/account/login/referer/aHR0cHM6Ly93d3cuc2FxLmNvbS9mci9pbnNwaXJlL2N1c3RvbWVyL3pvbmUv/">Inspire</a>” program is <a href="https://www.linkedin.com/in/nevine-baracat-ab6566b/">Nevine Baracat</a>, the CRM and brand lead for SAQ in Quebec, who explains how they have transformed their business from a traditional store to a digitally-enabled relationship which truly helps their customers “choose better”.</p> <p>Listen to enjoy the discussion with Nevine Baracat from SAQ, with thanks to our friends in <a href="https://loyalty.comarch.com/">Comarch</a>.</p> <p><strong>Show Notes:</strong></p> <p>1) <a href="https://www.linkedin.com/in/nevine-baracat-ab6566b/">Nevine Baracat</a></p> <p>2) <a href="https://www.saq.com/fr/100-ans">SAQ</a></p> <p>3) <a href="https://www.saq.com/fr/customer/account/login/referer/aHR0cHM6Ly93d3cuc2FxLmNvbS9mci9pbnNwaXJlL2N1c3RvbWVyL3pvbmUv/">SAQ: Inspire Program</a></p>