34. How Podcast Guesting Can Drive Substantial ROI to Your Business

<p class="p1"><span class="s1">On this episode, we welcome <a href= "https://www.linkedin.com/in/gloverkelly/">Kelly Glover</a>, founder of The Talent Squad. </span></p> <p class="p1"><span class="s1">The Talent Squad is a boutique podcast agency that book podcast tours for entrepreneurs.  Kelly started podcasting in 2007 and has an 18-year track record working in media and talent management. Kelly knows what producers want because she's been one! With a background in commercial radio, Kelly has walked her talk and hosted her own syndicated radio show, worked as a talent agent, celebrity interviewer, and has produced award-winning podcasts.</span></p> <p class="p2"> </p> <p class="p3"><span class="s1"><strong>Key #LessonInGrowth:</strong></span></p> <ul> <li class="p4"><span class="s1">Podcast guesting, yes, it is a thing, is an unbelievable opportunity to jump start growth (if you are prepared)</span></li> <li class="p4">Why launching your own podcast is a long tail growth strategy while guesting is a shorter term strategy?</li> <li class="p4">Podcast guesting- it is not about you, it is about the audience</li> <li class="p4">Size doesn’t always matter when pitching a show- make sure you can add value to the audience</li> <li class="p4">How to effectively pitch to guest on a podcast- hint- the key is to make it easy for the producer/host</li> <li class="p4">How to repurpose your podcast guesting episode content for maximum impact</li> </ul> <p class="p5"> </p> <p class="p6"><span class="s2">Website: <a href= "http://thetalentsquad.com/"><span class= "s3">http://thetalentsquad.com/</span></a></span></p>