#34 China’s sports industry

<p>In 2014, the Chinese government released a policy document — now referred to as Number 46 — that outlined China’s plan to create the biggest sports industry in the world, with the target of $700 billion in annual revenue by 2025. This week, <a href='https://www.linkedin.com/in/aladin-farr%C3%A9/' target='_blank'>Aladin Farré</a> welcomes <a href='https://twitter.com/jontychina' target='_blank'>Jonty Dixon</a> (sports editor at Xinhua News), <a href='https://www.linkedin.com/in/wenjing-soong-28197826/' target='_blank'>Wenjing Soong</a> (sports consultant and agent), and <a href='https://www.linkedin.com/in/michael-sun-194138/' target='_blank'>Michael Sun</a> (chairman and CEO of SlamBall Asia) to discuss the country’s national policies on sports and the business and collaborative opportunities in this industry.  </p><p>Middle Earth is made by <a href='http://bit.ly/34glLBk' target='_blank'>China Compass Productions</a>. If you have a China-themed cultural project, please get in touch!</p><p>With thanks to<strong> </strong><a href='http://www.behance.net/bgonsalves' target='_blank'>Brenden Gonsalves</a> for graphic design and <a href='http://soundcloud.com/ramon-calvo-music' target='_blank'>Sean Calvo</a> for music support.</p><p>Like the podcasts at SupChina? <a href='https://www.surveymonkey.com/r/YC7JWC9' target='_blank'>Help us out by taking this brief survey</a>. </p><p><strong>Recommendations:</strong> </p><p>The hockey team <a href='https://en.wikipedia.org/wiki/HC_Kunlun_Red_Star' target='_blank'>Kunlun Red Star</a>, based in Beijing.</p><p>The young football team of Zhidan County in Shaanxi. Follow it on WeChat: 志丹县足球协会.</p><p><strong>Answers to the quiz:</strong></p><p><a href='https://en.wikipedia.org/wiki/Ping-pong_diplomacy' target='_blank'>Ping-Pong diplomacy</a> is what began the warming of relations between the People’s Republic of China and the USA.</p><p>The furthest China’s national soccer team has gone is <a href='https://en.wikipedia.org/wiki/China_national_football_team' target='_bl