34: #33 Erin Schmit, BEN

<div>Erin Schmidt is Chief Product Placement for BEN, an LA-based company that specialises in product placement in TV shows, movies and of course in influencer videos. <br> <br> In this episode she joins Vincent Flood, Editor-in-Chief at VideoWeek, to explain how the world of product placement works. <br> <br> How is product placement sold and measured? How do you go about getting your product in a TV show?  And what makes good product placement vs a bad one?<br> <br> Links: <br> <br> <a href="https://ben.productplacement.com/">BEN's Website</a> <br> <br> Referenced at the Beginning:<br> <br> <a href="https://videoweek.com/videoweekdmexco/">VideoWeek@DMEXCO</a><br> <a href="https://tvrise.com/">TV Rise</a><br> <br> <br> <br> <br> <br> <br> </div>