#339: Unlocking Irrational Loyalty

<p>This episode explores loyalty from a strategic marketing perspective – learning what drives loyalty as an outcome and as a feeling, rather than any one particular loyalty programme.</p> <p>Our guest is <a href="https://www.linkedin.com/in/jason-foo-11032/?originalSubdomain=uk">Jason Foo</a>, the Founder and CEO of London-based agency <a href="https://www.bbdperfectstorm.com/">BBD Perfect Storm</a>, which specializes in brand and culture transformation, with a goal of unlocking “irrational loyalty” for its clients from their customers.</p> <p>Jason is also a Global Board Director and Treasurer of the Marketing Society, a Marketing Fellow and is on the Advisory Board of the Alliance of Independent Agencies.</p> <p>Listen to enjoy Jason's insights and loyalty strategy inspiration, with a healthy dose of mischief.</p> <p><strong>Show Notes:</strong></p> <p>1) <a href="https://www.linkedin.com/in/jason-foo-11032/?originalSubdomain=uk">Jason Foo</a></p> <p>2) <a href="https://www.bbdperfectstorm.com/">BBD Perfect Storm</a></p> <p><br></p>