338. Best of PW: bossbabe’s Natalie Ellis On How To Build A Customer Journey, The Power Of Focus And Finding Your Formula For Viral Content

<span style="font-weight: 400;">I can’t believe that it’s been three years since we launched the Powerhouse Women podcast! Here we are 338 episodes later, celebrating by highlighting some of the best content that we’ve had on the show. I originally recorded this episode with Natalie Ellis, founder of bossbabe™, back in 2019 to discuss how to monetize your Instagram following and use social media to grow your business. Back then,</span> <a href= "https://www.instagram.com/bossbabe.inc/?hl=en"><span style= "font-weight: 400;">@bossbabe.inc</span></a> <span style= "font-weight: 400;">had just over 1 million followers, which was pretty impressive. Fast forward to today, Natalie has grown that platform to 3.6 million followers and counting. She’s a pro when it comes to growing your audience, converting your following into customers, and keeping the momentum going after launching a product or offering. Listen in to hear the story behind bossbabe™ and how Natalie utilized Instagram to build a community of  female entrepreneurs. </span> <p> </p> <p><strong>In this episode we talk about:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What inspired Natalie to launch the bossbabe™ Instagram account </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Building the customer journey, starting with a free offering</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How to get people to want to open your emails </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The power of focus and going all-in with one core product</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Scaling your business sustainably </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Tips for creating your own systems and strategies playbook</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weigh