335: The 6-Figure Pivot: How Shifting Your Customer Can Dramatically Shift Your Results

<p>He'd just gained 3000 subscribers and made $8000 in a matter of days, but Chris Ritter's first virtual summit didn't deliver the result was looking for.</p> <p>As a <a href="https://rittersp.com/" target="_blank" rel= "noopener noreferrer">personal trainer for swimmers</a>, he was looking for more clients to coach online.</p> <p>Not a single one signed up.</p> <p>Still, the summit was a serious turning point in his business--one that turned into <strong>a 6-figure side project in its first year.</strong> He started serving an entirely different set of customers, and went from working one-on-one to one-to-many.</p> <p><em>Note: <a href= "https://nickloper.lpages.co/leadbox/162962c54972a2%3A12b7a20bab46dc/5943625094922240/" target="_blank" rel="noopener noreferrer">Click here to download Chris' top tips from this episode</a>.</em></p> <p>His multi-year journey includes in-person personal training, seeking online clients, writing blog posts, selling an e-book, hosting a hit virtual summit, and more.</p> <p>Listen in because you’ll pick up some tactics and ideas you can apply to your own side hustle as this is one that’s ripe for replication across different niches.</p> <p>It’s a story about leveling up your reach and impact and income, and evidence that opportunities start to appear once you’re in motion.</p>