334: Avoid These Mistakes made by Veteran Bloggers (+ How to Flourish with the Times) with Katie Jasiewicz

<p><span style="font-weight: 400;">In episode 334, Megan chats to Katie Jasiewicz, author and owner of Katie’s Cucina, about mistakes made by veteran bloggers and how to avoid them in order to let your business flourish with the times.</span></p> <p><span style="font-weight: 400;">Katie has been blogging for 12 years. For the first couple of years she shared her recipes with family and friends as a way to fill up her time. She never imagined that she would be able to make this her full-time job. In 2014, she quit her marketing job to become a full-time blogger. It became an increasingly flourishing business the more she learned about the industry. In this episode, she shares what she has learned and compiles a list of recommendations for us based on her experience.</span></p> <p><span style="font-weight: 400;">- Don’t underestimate the importance of SEO.</span></p> <p><span style="font-weight: 400;">- An SEO audit can point out technical mistakes and help you write optimal blog posts.</span></p> <p><span style="font-weight: 400;">- Expect slow and steady growth.</span></p> <p><span style="font-weight: 400;">- Regularly update your About and Home page with relevant information (i.e. seasonal recipes and credentials).</span></p> <p><span style="font-weight: 400;">- Maximize video content and related social platforms (i.e. YouTube, Instagram, TikTok).</span></p> <p><span style="font-weight: 400;">- What are useful tools that lessen the workload?</span></p> <p><span style="font-weight: 400;">- Good areas to hire out and optimize your time.</span></p> <p><span style="font-weight: 400;">- Consider using interns if you enjoy teaching.</span></p> <p><span style="font-weight: 400;">- Email is your direct channel of communication with your audience.</span></p> <p><span style="font-weight: 400;">- Create easy to follow checklists and processes for people who help you with your business.</span></p> <p><span style="font-weight: 400;">Connect with Katie Jasiewicz</span></p> <p><span style="font-weight: 400;"><a href= "https://