332: Why brand stories must also include failures

<p><a href="https://www.linkedin.com/in/ACoAAAAAZ6AB6K6ARb57kRDtz0XgN4epqoAWVCs" rel="noopener noreferrer" target="_blank">Matthew Woodget</a> of <a href="https://www.gonarrative.com/">https://www.gonarrative.com</a><a href="https://lnkd.in/eBfXeZn" rel="noopener noreferrer" target="_blank">/</a> joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic. &nbsp;</p> <p>Find Matthew's book on the topic here: <a href="https://amzn.to/3qK49sM">https://amzn.to/3qK49sM</a>&nbsp;</p> <p>Christoph's content performance book: <a href="https://amzn.to/38ezVrb">https://amzn.to/38ezVrb</a></p> --- Send in a voice message: https://anchor.fm/ctrappe/message