#331: Loyalty Trends, Gamification and Subscription with Epsilon's Vice President of Loyalty Strategy (Short Summary Show)-with Tom Peace

<p>Key insights from <a href="https://www.linkedin.com/in/brad-macdonald-ba66014/" target="_blank">Brad McDonald</a> - <a href="https://www.epsilon.com/us" target="_blank">Epsilon’s</a> Vice President of Loyalty Strategy, from his interview in December 2021.</p> <p><a href="https://www.linkedin.com/in/tom-peacethe-loyalty-people/" target="_blank">Tom Peace</a>, from <a href="https://www.theloyaltypeople.global" target="_blank">The Loyalty People,</a> shares his thoughts on how these predictions have held up and what’s going to win through 2023.&nbsp; Of particular interest is the growing customer need for emotional connections with their loyal brands and the move towards subscription based loyalty programmes.</p> <p>Hosted by Tom Peace</p> <p><strong>Show Notes:</strong></p> <p><strong>1) </strong><a href="https://www.linkedin.com/in/brad-macdonald-ba66014/" target="_blank"><strong>Brad McDonald, Vice President of Loyalty Strategy at Epsilon</strong></a></p> <p><strong>2) </strong><a href="https://www.epsilon.com/us" target="_blank"><strong>Epsilon</strong></a></p> <p><strong>3) </strong><a href="https://letstalkloyalty.com/165/" target="_blank"><strong>#163: 2022 Loyalty Trends, Gamification and Subscription with Epsilon's Vice President of Loyalty Strategy</strong></a></p> <p><strong>4) </strong><a href="https://www.linkedin.com/in/tom-peacethe-loyalty-people/" target="_blank"><strong>Tom Peace</strong></a></p> <p><strong>5) </strong><a href="https://www.theloyaltypeople.global" target="_blank"><strong>The Loyalty People</strong></a></p>