331: Flexera Public Sector Leader Tristen Yancey Details Why It's a Powerful Market to Serve

<p>Read the complete transcription on the Sales Game Changers Podcast <a href= "https://www.salesgamechangerspodcast.com/tristenyancey/">website</a>.</p> <p>TRISTEN'S TIP ABOUT WHY TO CHOOSE SALES INTO THE PUBLIC SECTOR MARKETS: "There are two reasons why I enjoy selling into the Public Sector market. The mission is attractive to me and I find it favorable, whether you're selling into federal civilian where their outreach is the citizenry or the Defense Department where it's protecting the homeland. Second, it’s the people. The great thing about federal employees is they are in the federal marketplace for a long tenure and you can establish those relationships over time, and they actually do become friends and not just prospects or customers."</p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p>