33. Tracking UX Progress with Metrics (feat. Dr. John Pagonis, UXMC, Qualitative and Quantitative Researcher)

<p>Measuring a user experience can be intimidating at first, but it&#39;s an essential part of determining whether your work is moving in the right direction (and by how much). UX Master Certified Dr. John Pagonis shares his experiences from working with other organizations on measuring UX improvements and interpreting quantitative data.</p> <p><strong>Learn more about John Pagonis: </strong></p> <ul> <li>Connect on<strong> </strong><a href="https://www.linkedin.com/in/johnpagonis/" target="_blank" rel="noopener noreferer">LinkedIn</a></li> <li>Watch a past keynote talk: <a href="https://www.youtube.com/watch?v=RNlFuysjXks" target="_blank" rel="noopener noreferer">Usefulness measurement: A practical guide for all UXers</a> (37 min video)⁠</li> </ul> <p><strong>NN/g Resources about Usability and UX Metrics:</strong></p> <ul> <li><a href="https://www.nngroup.com/videos/usefulness-utility-usability/?utm_source=podcast&utm_medium=social&utm_campaign=ep33" target="_blank" rel="noopener noreferer">Usefulness, Utility, and Usability by Jakob Nielsen, PhD</a> (2-min video)</li> <li><a href="https://www.youtube.com/watch?v=_YEHmWCtjx0" target="_blank" rel="noopener noreferer">The UX Unicorn Myth</a> (decathlon analogy, explained, 2-min video)</li> <li><a href="https://www.nngroup.com/articles/usability-101-introduction-to-usability/?utm_source=podcast&utm_medium=social&utm_campaign=ep33" target="_blank" rel="noopener noreferer">Usability 101 by Jakob Nielsen, PhD</a> (free article)</li> <li><a href="https://www.nngroup.com/courses/measuring-ux/?utm_source=podcast&utm_medium=social&utm_campaign=ep33" target="_blank" rel="noopener noreferer">Measuring UX and ROI</a> (full-day course for UX certification)</li> <li><a href="https://www.nngroup.com/reports/ux-metrics-roi/?utm_source=podcast&utm_medium=social&utm_campaign=ep33" target="_blank" rel="noopener noreferer">⁠UX Metrics and ROI by Kate Moran⁠⁠</a> (297-page report)</li> </ul> <p><strong>NN/g Articles about Microsoft&#39;s Desirability Toolkit and Adjective