329: Get Better, Not Bigger: On Growth, Freedom, Online Marketing, and "Enough"

<p>"Growth isn't the byproduct of success," Paul Jarvis told me. "Or at least it shouldn't be. The byproduct of success should be freedom."</p> <p><a href="http://pjrvs.com" target="_blank" rel= "noopener noreferrer">Paul</a> is a talented writer and designer who’s made a living--and a name for himself--by often taking the counterpoint to the conventional wisdom, especially when it comes to entrepreneurship and business growth.</p> <p>His latest book, <a href="https://amzn.to/2ul0Mgy" target= "_blank" rel="nofollow noopener noreferrer"><em>Company of One</em></a>, caught my attention. It’s about why building a <em>better</em> business doesn’t necessarily mean building a <em>bigger</em> business.</p> <p>In this episode Paul talks me through:</p> <ul> <li>The decision-making frameworks he uses in his business and how you can apply them to yours</li> <li>How he’s intentionally set up his own operation to maximize time leverage and freedom</li> <li>How he’s built a list of 33k+ email subscribers over the 8 years and how this list drives his business today</li> </ul>