329 Can ChatGPT Deliver the Perfect Sales Script?

<p class="MsoNormal"><span lang="EN-AU" xml:lang="EN-AU">In many sales organisations, sales scripts are a way of harmonising the messaging as well as getting newbies up to speed.  ChatGPT can come up with a sales script within about one second.  We just need to design the question we want answered intelligently and it will do all of the work.  When you have to listen to sales people using sales scripts on you, the conclusion is ChatGPT must surely be able to do a better job, because the bar is set so low.  Of course there are scripts and there are scripts, so the breadth of possibility is vast.</span><span lang="EN-AU" xml:lang="EN-AU"> </span></p> <p class="MsoNormal"><span lang="EN-AU" xml:lang="EN-AU">Even the best designed script will fail in the hands of idiot sales managers.   I blame the managers for the sins of their staff, who have to deliver these scripts and do so in a pathetic fashion.  When you can hear the cadence is someone reading the script to you, then you know you are dealing with an idiot-led organisation.  If the manager was doing their job then this would never happen, but sadly it does and it negates any potential the script had to identify business.</span></p> <p class="MsoNormal"><span lang="EN-AU" xml:lang="EN-AU">The other challenge with scripts, be they AI generated or not, is to match the content with the client’s situation.  Hopefully, we are going to try and join the conversation going on in the mind of the buyer with our first approach.  “How are you today” is a pet peeve of mine as an opening volley in cold calling.  As soon as I hear that line my toes curl up and I brace myself.  I know what comes next won’t be intelligently constructed or useful to me.  I have problems.  What can this caller do to help me with my problems?</span></p> <p class="MsoNormal"><span lang="EN-AU" xml:lang="EN-AU">When we programme ChatGPT properly to work on the various problems the buyer may be having, then we can get a range of scripts to suit the situation.  The list of problems is not hard to put t