328: What's content mapping - a chat with Henry Adaso

<p>Henry joins Christoph on this live recording of the Business Storytelling Podcast to discuss content mapping. &nbsp;Get his book here: <a href="https://amzn.to/375cHmB">https://amzn.to/375cHmB</a></p> <p>Christoph's content blog: <a href="//authenticstorytelling.net">authenticstorytelling.net</a></p> --- Send in a voice message: https://anchor.fm/ctrappe/message