#328: Accor Hotels Live Limitless with Isabelle Birem (Short Summary Show)

<p>Key insights from <a href="https://www.linkedin.com/in/isabelle-birem-2aa5a82/" target="_blank">Isabelle Birem</a>, the Senior Vice-President of Loyalty at <a href="https://group.accor.com/en/careers" target="_blank">Accor Hotels</a>, from her interview from November 2021.</p> <p><a href="https://www.linkedin.com/in/tom-peacethe-loyalty-people/" target="_blank">Tom Peace</a>, from The Loyalty People, shares his insights from this fascinating interview where Isabelle talks about some fascinating insight from the amazing Accor Live Limitless programme.&nbsp;&nbsp;</p> <p>Of particular interest is how Accor have ensured that loyalty is at the very heart of their brand marketing.&nbsp; Burn driving earn is also a key feature of this programme and Isabelle talks in great detail about the importance of creating customer value, which drives engagement and loyalty</p> <p>Hosted by Tom Peace.</p> <p><strong>Show Notes:</strong></p> <p><a href="https://www.linkedin.com/in/isabelle-birem-2aa5a82/" target="_blank"><strong>1) Isabelle Birem,Senior Vice-President Loyalty at Accor</strong></a></p> <p><a href="https://group.accor.com/en/careers" target="_blank"><strong>2) Accor</strong></a></p> <p><a href="https://letstalkloyalty.com/163/" target="_blank"><strong>3) #163 : Accor's Live Limitless Programme Focuses on Passion and Partnership</strong></a></p> <p><a href="https://www.linkedin.com/in/tom-peacethe-loyalty-people/" target="_blank"><strong>4) Tom Peace</strong></a></p> <p><a href="https://www.theloyaltypeople.global" target="_blank"><strong>5) The Loyalty People</strong></a></p> <p><br></p>