#327: How Story Attracts Attention to the Unnoticed Entrepreneur

<p><span style="font-weight: 400;">Jim James, founder of chairman of EASTWEST Public Relations Group and author of</span> <em><span style="font-weight: 400;">The Unnoticed Entrepreneur: 50 Ideas for Your Company to Stand Out</span></em><span style= "font-weight: 400;">, shares how to gain mass attention through the stories you tell.</span></p> <p><span style="font-weight: 400;">Explore Park's free and premium story building tools including his new book, B</span><em><span style="font-weight: 400;">rand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand</span></em><span style="font-weight: 400;">:</span> <a href="http://bit.ly/StorytellingTools"><span style= "font-weight: 400;">http://bit.ly/StorytellingTools</span></a></p> <p><span style="font-weight: 400;">Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit <a href="http://businessofstory.com/">businessofstory.com</a> to get in touch.</span></p>