#324: The Sales Power of a Focused Brand Story

<p><span style="font-weight: 400;">Greg head, founder of Gregslist.com, CEO of Scaling Point and host of the Dallas Software Podcast explains why specialists eat generalists for lunch and why you need to find your one thing and live that story for success. </span></p> <p><span style="font-weight: 400;">Explore Park's free and premium story building tools including his new book, B</span><em><span style="font-weight: 400;">rand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand</span></em><span style="font-weight: 400;">:</span> <a href="http://bit.ly/StorytellingTools"><span style= "font-weight: 400;">http://bit.ly/StorytellingTools</span></a></p> <p><span style="font-weight: 400;">Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit <a href="http://businessofstory.com/">businessofstory.com</a> to get in touch.</span></p>