324: Story is Your Marketing Superpower - Conversation with Erica Wexler

<p><span style="font-weight: 400;">Hey there word nerds!</span></p> <p><span style="font-weight: 400;">Today we’re doing something a little bit different. This is a special episode, created in partnership with INBOUND, one of my favorite marketing conferences where I have had the pleasure of speaking for the past three years. INBOUND is one of those conferences that has become a mainstay in my speaking schedule. I look forward to it every year, and I always have a blast speaking on my signature topic, the Storytelling Superpower.</span></p> <p><span style="font-weight: 400;">If you want some additional bonus materials about the Storytelling Superpower framework, hop on over to DIYMFA.com/INBOUND and sign up with your email address. You’ll get an archetype cheat sheet along with additional bonuses I’ll send out via email.</span></p> <p><span style="font-weight: 400;">I was scheduled to speak at this year’s live event and I was counting down the days to my trip to Boston, but as with most live conferences, the folks at INBOUND wisely opted to move the event online. While I’m missing the amazing energy and excitement—and let’s not forget the food trucks (yum!)—there is a silver lining. You see, now it means I get to share the concepts from my talk with you here on the podcast, which is also being aired as part of the INBOUND online programming.Now, I could just deliver the talk from my session as a solo podcast episode, but that would be boring, so I’ve recruited one of my favorite people and INBOUND party-buddy: Erica Wexler.</span></p> <p><span style="font-weight: 400;">Erica is the Founder & CEO of Erica Wexler Transforms. She’s the creator of the Transformational Guidance™ Training & Coaching Program she specializes in helping both organizations and individuals play to their strengths, navigate obstacles, and work more collaboratively in today’s diverse, virtual, and fast-paced workplace. Erica has a ton of experience creating positive change in government, private, nonprofit, and educational sectors, including