321 - Mastering Value Creation: Business and Beyond with 9 Figure Entrepreneur Lee Benson

<p dir="ltr">Whether you want to grow and scale a successful organization, or you want to empower your kids with money, I know you’re going to get a ton of value from learning from today’s guest, Lee Benson.</p> <p dir="ltr">Lee started his first business when he was $600k in debt, and scaled it to a 9 figure exit. He is now passionate about teaching entrepreneurs and kids about financial literacy as well as scaling and growing successful businesses. Lee is also a bestselling author and business scaling master who has founded and sold 7 successful businesses.</p> <p dir="ltr">Today, we’re diving in. How did he start when he was so deep in debt and wind up with the wealth and success he has now?</p> <p><strong> </strong></p> <h3 dir="ltr">Show Notes:</h3> <p dir="ltr">[3:04] - Lee describes the experience of starting his business and how he wound up so deep in debt.</p> <p dir="ltr">[4:51] - How were they able to achieve a 9 figure exit? Through creating real value.</p> <p dir="ltr">[6:19] - The three areas that transformed Elyse’s life are shifting her relationship with money, learning how to sell that is in alignment, and her belief systems.</p> <p dir="ltr">[7:51] - Lee explains the Value Creation Cycle. </p> <p dir="ltr">[8:54] - Learn to trust the struggle. No matter how hard it gets, there’s a way out the other side.</p> <p dir="ltr">[9:51] - Positive emotional energy is the scarcest commodity.</p> <p dir="ltr">[12:24] - Foundationally, struggle does not automatically equal trauma.</p> <p dir="ltr">[14:39] - Where do you need to be at every point in your business?</p> <p dir="ltr">[17:19] - You can eat and dream at the same time.</p> <p dir="ltr">[20:18] - The goal is to accelerate at the same rate that you create value.</p> <p dir="ltr">[22:11] - Be passionate about the ways to get there.</p> <p dir="ltr">[24:33] - Kids discover over time how to create value. Our job as parents is to create an environment where kids will be allowed to discover this.</p> <p dir="ltr">[26:50] - We need to teach kids the conce