#32: AAdvantage - Caring for Loyal Customers through Challenging Times.

<p>As President of&nbsp;the <a href="https://www.aa.com/i18n/aadvantage-program/aadvantage-program.jsp?anchorLocation=DirectURL&amp;title=aadvantage">AAdvantage Program</a> and Vice-President of Customer Loyalty and Insights at American Airlines, <a href="https://www.linkedin.com/in/bridget-blaise-shamai-73b90610/" target="_blank">Bridget Blaise-Shamai</a>&nbsp;leads a team of over 700 loyalty and customer service professionals running one of the world's most popular loyalty programs.</p> <p>Founded in 1981, the American Airlines Advantage program boasts almost 40 years of expertise with a clear intention to continually delight customers - even during this current quarantine when so many of us cannot travel.</p> <p>Bridget (who I am delighted has Irish heritage) shares how American Airlines is focusing on destination inspiration, exciting options to enjoy ground-based rewards as well as an innovative "lifetime status" &nbsp;opportunities in order to keep customers engaged, and also some of the key lessons she and her team have learned along the way.</p> <p><strong>Show Notes:&nbsp;</strong></p> <p><strong>1) </strong><a href="https://www.linkedin.com/in/bridget-blaise-shamai-73b90610/"><strong>Bridget Blaise-Shamai&nbsp;</strong></a></p> <p><strong>2) </strong><a href="https://www.aa.com/i18n/aadvantage-program/aadvantage-program.jsp?anchorLocation=DirectURL&amp;title=aadvantage"><strong>AAdvantage Program&nbsp;</strong></a></p> <p><strong>3) </strong><a href="https://www.ted.com/"><strong>Ted.com</strong></a></p> <p><strong>4) </strong><a href="https://simonsinek.com/"><strong>Simon Sinek&nbsp;</strong></a></p> <p><strong>5) </strong><a href="https://www.shellypalmer.com/"><strong>Shelly Palmer</strong></a></p>