319 - Secrets to Successful Sales Rep Onboarding with Mafalda Johannsen

<p dir="ltr">One of the things I love about LinkedIn is the ability to connect with incredible people around the globe, and my guest today is someone I probably never would have connected with otherwise.</p> <p dir="ltr">Today’s guest is Mafalda Johannsen, who is the Business Development Director at Wonderway, a German sales enablement startup. At Wonderway, she reviewed and improved hundreds of onboarding and trainings, hosts and moderates sales webinars, has two sales podcasts, and is now working on a sales book in Portuguese. Apart from that, she’s also a masterclass instructor at SDRs of Germany and the PR and Marketing Manager of a jazz fusion band called Plasticine.</p> <p><strong> </strong></p> <h3 dir="ltr">Show Notes:</h3> <p dir="ltr">[4:02] - Get to know Mafalda! She shares her background and backstory.</p> <p dir="ltr">[5:57] - Mafalda never intended to work in sales.<br /> [9:24] - Rejection in sales is challenging to handle sometimes. Mafalda attributes her mindset to her mother and grandmother.</p> <p dir="ltr">[10:55] - You can learn or laugh.</p> <p dir="ltr">[13:07] - Not everyone is meant to work this way. And that’s okay. We need everyone’s skills and everyone’s profession.</p> <p dir="ltr">[15:01] - Mafalda lists the things she has done throughout her career.</p> <p dir="ltr">[16:44] - Knowing your strengths and weaknesses is crucial. Mafalda knows that one of her obstacles is her distaste for technology tools.</p> <p dir="ltr">[19:36] - When it comes to having a team, it is unfair to not guide them and set them up for failure.</p> <p dir="ltr">[20:31] - During onboarding, only give the information that is necessary. Don’t overload your new team member.</p> <p dir="ltr">[23:47] - Instead of giving practice that isn’t relevant or a quiz for them to perform, have new employees start the tasks they will be doing independently later.</p> <p dir="ltr">[27:27] - When you begin to build your team, it is important to give up some control.</p> <p dir="ltr">[29:55] - Prospecting on LinkedIn is great, b