319: Chase Dimond Teaches You How To Crisis-Proof Your Email Marketing Strategy

<p><span style="font-weight: 400;">Email marketing is one of the most powerful tools that brands can leverage during the pandemic. With face-to-face interactions still being limited and people spending most of their time at home, there has never been a better time to hit ‘send’ on those email campaigns and flows.</span></p> <p><span style="font-weight: 400;">To help guide you in the right direction, we sat down with Chase Dimond to get his best recommendations on how to crisis-proof your email marketing strategy. Why Dimond? Not only is he the co-founder of <a href= "https://www.boundlesslabs.io/">Boundless Labs</a>, an email marketing agency that was recently acquired by <a href= "https://www.structuredsocial.com/">Structured Social</a>, but he has also helped his clients make over</span> <em><span style= "font-weight: 400;">$40 million in email attributable revenue</span></em> <span style="font-weight: 400;">during his career. </span></p> <p><span style="font-weight: 400;">In our conversation, Dimond shares specific examples of the most successful email messaging, campaigns, and flows that his clients have used during Covid-19. He also reveals fascinating data on the email marketing trends he’s noticed since the start of the pandemic. Whether you’re a seasoned pro or just getting started on your email marketing journey, you’re sure to learn something valuable in this interview. </span></p> <p><span style="font-weight: 400;">If there’s any other type of content you’d like to see that would be valuable to you during this time, please don’t hesitate to reach out at support@foundr.com. </span></p> <h2>Key Takeaways</h2> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">Dimond’s agency merge with Structured Social </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How Dimond is thinking about Covid-19 from a business perspective</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Examples of email messaging to use during the pandemic </span></li> <li s