313: The Realtors of Orange County School of Personal Branding with Alex Yu

<p><span style="font-weight: 400;">What are realtors not doing right when it comes to marketing and branding?</span></p> <p> </p> <p><span style="font-weight: 400;">Listen in as Alex Yu – a successful real estate agent in Orange County California – gives his answer. I wanted to have him on the show because he does a great job of blending what he’s personally interested in and real estate into his marketing and branding strategy.</span></p> <p> </p> <p><span style="font-weight: 400;">According to Alex, marketing comes from two things: character and competence. People want to buy the story, not a box with four walls in it. Alex and his team don’t follow the same cookie-cutter approach that most realtors are taught and they are successful because of it.</span></p> <p> </p> <p><span style="font-weight: 400;">Connect with Alex:</span></p> <p> </p> <ul> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.instagram.com/costamesaagent/"><span style= "font-weight: 400;">Instagram</span></a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.youtube.com/c/LivinginOrangeCountyCA"><span style= "font-weight: 400;">YouTube</span></a></li> </ul> <p><br /> <br /></p> <p><strong>Get Your Free Audio Copy of You Are the Brand Today!</strong></p> <p> </p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Get the audiobook version of "You Are The Brand" absolutely free:</span> <a href= "http://www.mikekim.com/yatbaudio"><span style= "font-weight: 400;">mikekim.com/yatbaudio</span></a></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Get details on the physical book:</span> <a href="http://youarethebrandbook.com/"><span style= "font-weight: 400;">youarethebrandbook.com</span></a></li> </ul> <p> </p> <p><strong>Connect with Me on Social:</strong></p> <p> </p> <ul> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.instagram.com/mikekimtv/"><span style= "font-weight: 400;">Instagram</span></a><span style= "font-weight: