#312: "KFC Rewards Arcade" - A Fun-Based Loyalty Strategy for Diners in the UK & Ireland

<p>Today we discuss the launch of a brand-new high-profile loyalty program in the UK and Ireland, in the quick-service restaurant sector.</p> <p><a href="https://www.kfc.co.uk/" target="_blank">Kentucky Fried Chicken</a> operates over 20,000 restaurants in 135 countries, so given their global brand, we were super excited to meet <a href="https://www.linkedin.com/in/ruby-huang-49116923/">Ruby Huang</a>, the CRM &amp; Loyalty Lead at KFC UK &amp; Ireland, to share their new program and its incredible early results.&nbsp;</p> <p>As this new programme uses gamification as its core mechanic, it is called the "<a href="https://www.kfc.co.uk/kfc-rewards-arcade">Rewards Arcade</a>" - a name which plays on the history of arcade games in the UK and allows KFC a way to celebrate the fun factor and their vision for engaging with their diners with a fabulous range of games over time.</p> <p><br></p> <p><strong>Show Notes:</strong></p> <p><strong>1) </strong><a href="https://www.kfc.co.uk/" target="_blank">Kentucky Fried Chicken</a></p> <p>2) <a href="https://www.kfc.co.uk/kfc-rewards-arcade">Rewards Arcade</a></p> <p>3) <a href="https://www.linkedin.com/in/ruby-huang-49116923/">Ruby Huang - CRM &amp; Loyalty Lead at KFC UK &amp; Ireland</a></p> <p>4) <a href="https://www.thedrum.com/news/2022/09/06/kfc-gamifies-loyalty-with-rewards-arcade-scheme">KFC gamifies loyalty with Rewards Arcade scheme</a></p> <p>5) <a href="https://www.liquidbarcodes.com/digital-driving-growth-china-loyalty/">Digital Driving Growth in KFC China - By Paula Thomas</a></p> <p>6) <a href="https://www.amazon.com/Dont-Make-Me-Think-Usability/dp/0321344758">Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition: Book</a></p> <p>7) <a href="https://galas.fm/episode/70a249ff-54cd-5789-a49f-f7d2704f7526">Feedback Link</a></p>