312: 6 Rules to Scale any Side Hustle

<p>If you're still doing all the work in your side hustle or business yourself, you're limiting your growth.</p> <p>This is an episode about getting out of your own way--about the transformation from technician to business owner.</p> <p>To help me work through the 6 Rules of Scale, I invited Sean Marshall from <a href="https://www.familyrocketship.com/" target= "_blank" rel="noopener">FamilyRocketship.com</a> back to the program.</p> <p>We last heard from Sean way back in <a href= "https://www.sidehustlenation.com/lifestyle-business-family/" target="_blank" rel="noopener">episode 92</a> in early 2015. I think he’s someone worth paying attention to because he’s set up his business (an online marketing agency) in such a way that the day-to-day operations don’t require much of his direct involvement at all.</p> <p>On the surface, his is a freelancing business, but Sean has avoided the common freelancing trap (or ceiling) of trading his own time for money.</p> <p>In doing so, that affords him and his family a pretty cool lifestyle. Last time we caught up they were living in Cozumel Mexico, and today, he and his wife and 3 daughters are spending several months in Scotland.</p> <p>Before we dive into the 6 Rules with Sean, he proposed two questions to ponder as pre-requisites:</p> <ol> <li>Why did you start your business in the first place? What do you want out of it? How big do you want it to be?</li> <li>What’s the highest and best use of your time? To achieve that ultimate why from question #1, what things do you need to do to get there, and equally important, what are the things you need to stop doing.</li> </ol> <p>So those are 2 questions to keep in mind as we go through this episode.</p>