#311 - Why We’re All Wrong About Open Rates

<p dir="ltr">Today Jeremy and Jack are doing an episode on OPEN RATES! Has everyone been doing open rates wrong? Jeremy brings his own conclusion on why open rates are a problem for cold outreach!</p> <p><strong> </strong></p> <p dir="ltr">HERE’S WHAT WE COVER IN THIS EPISODE:</p> <p><strong> </strong></p> <p dir="ltr">-Has the industry been doing open rates wrong?</p> <p dir="ltr">-How open rates are currently viewed </p> <p dir="ltr">-Jeremy’s example of open rates being a problem</p> <p dir="ltr">-Attribution of open rates</p> <p dir="ltr">-Deliverability vs activity </p> <p dir="ltr">-Trailing time of open rates</p> <p dir="ltr">-Is your open rate accurate?</p> <p dir="ltr">-Why did it take so long to realize this problem?</p> <p dir="ltr">-Is open tracking for deliverability okay?</p> <p dir="ltr">-Buffering tools?</p> <p dir="ltr">-A new word and method for this?</p> <p dir="ltr">-Send in your questions for a rapid-fire episode! </p> <p><strong><br /> <br /></strong></p> <p dir="ltr">Craft expert-level cold emails and compete with the top 1% of cold emailers with our Cold Email Masterclass at <a href= "https://course.quickmail.io/">https://course.quickmail.io/</a>! Try it for 30 days risk-free!</p> <p><strong> </strong></p> <p dir="ltr">Have an email you want us to teardown? Send us your emails, cold emailing questions, and campaign examples at <a href= "mailto:podcast@quickmail.io">podcast@quickmail.io</a> and it could be featured on the air!</p> <p><strong> </strong></p> <p dir="ltr">Happy Cold Emailing!</p> <p dir="ltr">Jeremy and Jack</p> <p> </p>