#310: Lessons from New Zealand's Phil Devlin - Loyalty Expert (Short Summary Show)

<p>New Zealand is a small country punching WAY above its weight in the loyalty industry, with over 95% of Kiwi consumers enrolled in at least one programme, so it was incredibly exciting to meet one of the country's leading loyalty experts in 2021 - <a href="https://www.linkedin.com/in/phil-devlin-765b087/">Phil Devlin</a>.&nbsp;</p> <p>In this short summary show, I review his fascinating career which includes Air New Zealand, Qantas, and Countdown Supermarkets as well as some of the key lessons I learnt from our conversation.&nbsp;</p> <p>Across his entire loyalty career, Phil has created clear and compelling loyalty concepts both independently and with partners, with a focus on simplicity, transparency, and&nbsp;integrity, so listen to learn his latest ideas on what was important to consumers in 2021 and remains true today.</p> <p><br></p> <p><strong>Show Notes:</strong></p> <p><strong>1) </strong><a href="https://www.linkedin.com/in/phil-devlin-765b087/"><strong>Phil Devlin</strong></a></p> <p><a href="https://www.countdown.co.nz/"><strong>2) Countdown New Zealand</strong></a></p> <p><strong>3) </strong><a href="https://letstalkloyalty.com/153/"><strong>LTL Episode 153: New Zealand Loyalty Expert Shares Exciting Airline &amp; Grocery Loyalty Insights</strong></a></p> <p><strong>4) </strong><a href="https://galas.fm/episode/d53fcc4e-9bf4-551a-adec-cd1aa2e0bd63"><strong>Share your feedback with us!</strong></a></p> <p><br></p>