#310 Developing Emotional Loyalty With Customers

<p>Encouraging repeat customer business is an art form. Hear what works and what can really turn a consumer off.</p> <p><strong>Related Links:</strong></p> <p><a href= "https://conveniencematters.com/episode/249-loyalty-matters-a-lot/" target="_blank" rel="noopener">Episode #249 Loyalty Matters. A Lot.</a><br /> <a href="https://letstalkloyalty.com/" target="_blank" rel= "noopener">Let's Talk Loyalty Podcast</a></p> <p><strong>Hosted by:</strong></p> <p>Carolyn Schnare, Director Strategic Initiatives, NACS, and Rose Johnson, Audience Development and Production Manager, NACS</p> <p><strong>About our Guest:</strong></p> <p><strong>Paula Thomas, Host of "Let's Talk Loyalty" Podcast</strong></p> <p>Paula Thomas is an independent loyalty marketing consultant, writer and podcast host.</p> <p>Paula has experience leading consumer loyalty programs across multiple sectors including telecommunications, the energy sector, banking and airline loyalty programs and published a book entitled “Driving Loyalty in Convenience Retail.”<br /> <br /> Her podcast, “Let’s Talk Loyalty” covers every aspect of loyalty marketing across all industries.</p>