31: Getting clear on who you are and what you have to offer with Lisa Cumes (Enneagram 3)

How identifying your audience can help build a story brand of trust, aspiration, and success<br /><br />This week’s episode is one you do not want to miss. I interview an incredible woman who is an activator, achiever, freelance copywriter and StoryBrand Guide builder: Lisa Cumes helps people get crystal clear on who they are and what they have to offer and has built a six-figure online copywriting business in two years. She discusses how to write brand stories that connect with consumers, how to build an aspirational identity for your brand, and how to ask the right questions to truly get clarity of what your brand is. <br /><br />Listen to this episode to discover methods and processes of how to manage expectations, build a brand and story that inspires audiences, identify the right audience for you, and how to present your business authentically.<br /><br />Listen now<br /><br /><br />Transitioning into a healthy Enneagram type 3<br /><br />Lisa and I open discussing her Enneagram 3 type, and how her inherent personality traits developed during her upbringing, sometimes in unhealthy ways. She discusses how she strove to meet unrealistic deadlines, fought to be in the spotlight and was driven by recognition, attention, self-validation, and affirmation. She shares the book and line that made her pause, and the moment she decided to leave a high paying job and relationship to commit to internal work and finding what truly fulfills her. <br /><br />Finding fulfilment in helping others shine<br /><br />Lisa describes her transition from spotlight to behind the screens, and how she grew to realize that helping people find their clarity and letting them shine was more rewarding and fulfilling than competing—it was a win-win. She goes through the Hero’s journey, how it can help when branding your own business, and how to create an aspirational identity that consumers can connect with and visualize for themselves.<br /><br />Lisa shares the importance of getting clear about who you are, where you’re going, and who you