31 - Creating controversial content (and when you should use it)

<p><span style="font-weight: 400;">Can your ideal customers recognise themselves in your content? </span></p> <p><span style="font-weight: 400;">I saw a VA post this the other day: </span> <span style="font-weight: 400;">“Are you the kind of business owner who is really disorganised with their admin?” </span></p> <p><span style="font-weight: 400;">I can totally see what they are trying to do here. But I can’t think of many business owners who’ll admit in public to being disorganised with their admin. </span></p> <p><span style="font-weight: 400;">So asking this question means either:</span></p> <ol> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">No one is going to answer</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Your ideal client doesn’t recognise themselves in the content. </span></li> </ol> <p><span style="font-weight: 400;">But there is a way to use this kind of content... if you do it right. </span></p> <p><span style="font-weight: 400;">Find out more in this week’s podcast:</span></p> <p>Read the <a href= "https://www.victoriatretis.co.uk/creating-controversial-content/" target="_blank" rel="noopener">show notes here</a>.</p> <p><strong>[ DO YOU WANT MORE FROM YOUR VA ROLE? ]</strong></p> <p>From free resources and a Facebook group to complement this podcast, all the way through to self-study content and one-to-one coaching... however you want to play bigger in your VA business, I've got your back.  </p> <p>>> Here's how I can help you play bigger in your business: <a href= "https://www.victoriatretis.co.uk/click-this-link-in-the-bio/">https://www.victoriatretis.co.uk/click-this-link-in-the-bio/</a></p> <p>>> Not sure what you need and would appreciate a chat to work out your next move? Book in for a discovery call over a virtual cuppa: https://bookme.name/victoriatretis/lite/pop-the-kettle-on</p> <p><strong>[ DID YOU ENJOY THIS SHOW? ]</strong></p> <p>Just like your business, mine is built on social proof, and I'd love for you to