#307: Data Capture and Trust - Cheetah Digital's Approach

<p>With consumer trust&nbsp;at an all-time low, marketers are increasingly exploring how they can use gamification and fun to capture data and create profiles of customers in ways they enjoy, rather than avoid.</p> <p>Cheetah Digital's platform is entirely based on this approach, leveraging experience-led loyalty mechanics in ways that are meaningful and engaging.</p> <p>Customer's values have changed, and in this short summary episode, I summarize the insights I learned in 2021 from chatting with Richard Jones, the Chief Marketing Officer at Cheetah Digital.&nbsp;</p> <p>Listen to learn these insights on how marketing etiquette is evolving based on the need for more interactive and engaging relationships with customers.</p> <p><br></p> <p><strong>Show Notes:</strong></p> <p>1)<a href="https://www.linkedin.com/in/richardpmjones/"> <strong>Richard Jones - Chief Marketing Officer at Cheetah Digital&nbsp;</strong></a></p> <p>2) <a href="https://www.cheetahdigital.com/solutions/cheetah-loyalty"><strong>Cheetah Digital&nbsp;</strong></a></p> <p>3) <a href="https://signals.cmgroup.com/?utm_source=cm-group&amp;utm_medium=referral&amp;utm_content=owned-online-series&amp;utm_term=cmg&amp;sf_campaign_id=7016M000002B3KVQA0&amp;utm_campaign=en-signals-2022" target="_blank"><strong>Signals 22 - The Award Winning Content Series</strong></a></p> <p>4) <a href="https://letstalkloyalty.com/151/"><strong>LTL Episode 151</strong></a><strong>: Connecting with Customers through Compelling Content &amp; Experiences</strong></p>