#305: Sales, Marketing, and Rapport-Building: How to Avoid Common Mistakes and Misconceptions

<p><span style="font-weight: 400;">Marketing is not different from Sales, but a subset of it.</span></p> <p><span style="font-weight: 400;">Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, sits down with Daniel Bai, CEO of CloseForChiro LLC, author, speaker, and thought leader on Sales and Marketing. In this episode, Daniel unravels the common mistakes and misconceptions that people do/have about “Sales,” “Marketing,” and “Rapport-Building.” We’ll also hear Daniel’s hot take on what Marketing is and isn’t about. </span></p> <p><strong>3 KEY POINTS:</strong></p> <ol> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Look at Marketing from a Sales perspective.</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Don't measure Vanity metrics.</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Shut up about yourself and ask questions about them.</span></li> </ol> <p><strong>EPISODE HIGHLIGHTS:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">A year into his practice, he came close to quitting because of the amount of rejection he experienced.</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">He had, what we would call nowadays, a sales problem, "I did not know how to present what I do in an effective, efficient way that's consumable to the clueless member of the public across from me."</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The first step toward recovery is realizing you have a problem.</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Daniel has hit rock bottom and is sharing his story so that others don't experience the same.</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Daniel believes Marketing was a term we gave Sales because Sal