302: Serial Ecommerce Entrepreneur Rory Boyle On How He Survived (And Thrived) During The Pandemic

<p>All three of Rory Boyle’s ecommerce businesses were negatively impacted by Covid-19.</p> <p>But thanks to his strategic—and insanely fast—pivot, two of his companies are now making double the revenue they were before and one (which historically made most of its money through conferences) is still pulling in around 50% of what it used to make.</p> <div style="text-align: center;"> <p><iframe src="https://www.youtube.com/embed/ZgorNmI1SEU" width= "560" height="315" frameborder="0" allowfullscreen= "allowfullscreen"></iframe></p> </div> <p>How did Boyle recover so quickly from the pandemic? In this interview, we were lucky enough to get a detailed analysis around his thought process and strategic decisions. Boyle takes us through how he shifted his sales and marketing tactics (which still includes getting on the phone) and explains how he’s using this time as an opportunity to give back to his community and customers. He also shares tons of tips around scaling sales efforts, the art of cadence emails, and other tactics you can use to grow your revenue.</p> <p>If there’s any other type of content you’d like to see that would be valuable to you during this time, please don’t hesitate to reach out at support@foundr.com to let us know.</p> <p><strong>If you need want some training on ecommerce, check out our Free Masterclasses:</strong></p> <p><strong><a href="https://foundr.com/ecommerce-masterclass">Learn How You Can Start a Profitable Online Store (In 12 Weeks or Less)</a></strong><strong><br /></strong><strong><a href= "https://foundr.com/advanced-ecommerce-masterclass">Discover the “5 Core Drivers” Behind Today’s Fastest-Growing 7-Figure Stores</a></strong></p> <hr /> <h2 id="h.lm1580bynr3a">Key Takeaways</h2> <ul> <li>The origin stories of Hampers With Bite, Promotions Warehouse, and Snacks With Bite</li> <li>What Boyle means when he says to “control the controllables”</li> <li>How COVID-19 impacted all 3 of Boyle’s businesses—and how he pivoted all of them at breakneck speed</li> <li>The approach Boyle is taki