302 - How to Leverage AI to Grow Your Sales Business with Richard Harris and John Barrows

<p dir="ltr">I have a really special, unique interview for you today where I’m bringing back two of my most popular past guests, Richard Harris and John Barrows, to talk about something we’ve never talked about on the podcast before - AI and sales. </p> <p dir="ltr">If you’re a client or a longtime listener, you know that my personal passions are really around helping you master your inner mental game for business and sales success, so that’s what we really talk about a lot here on the show. </p> <p dir="ltr">With that said, if you listened to episode 300 you heard me talk about how committed I am to just being of service wherever I’m being led right now and following the nudges, and I have been bombarded lately with questions and opportunities around AI in sales, so I followed the nudge and wanted to bring you two real experts on the topic today.</p> <p dir="ltr">I know both John and Richard through the Salesforce Sales Influencers program, and I reached out to both of them directly to ask that they come on and speak about this topic because they are both really on the forefront of helping their clients keep up with the rapidly evolving business and sales climate we’re in today, and learning how to implement AI in a powerful way to grow their value in the marketplace, as well as revenue. </p> <p><strong> </strong></p> <h3 dir="ltr">Show Notes:</h3> <p dir="ltr">[3:35] - John and Richard share a bit about themselves and their background.</p> <p dir="ltr">[5:56] - This episode was recorded in May of 2023 but it is a rapidly evolving technology.</p> <p dir="ltr">[7:30] - AI will help you write things to appeal to every type of client and can be used in every part of the funnel.</p> <p dir="ltr">[8:42] - The biggest areas of supporting the sales process right now are research, writing, and follow-up.</p> <p dir="ltr">[10:13] - To John, it matters to him that he has the final input into his writing. AI doesn’t know your voice or brand. But he lets AI do a lot of the heavy lifting.</p> <p dir="ltr">[12:27] - AI takes