#301: Loyalty Partnerships - KLM and Air France Flying Blue Program (Short Summary Show)

<p>*<a href="https://www.klm.ae/information/flying-blue">Flying Blue</a>* is the frequent flyer programme for <a href="https://www.airfranceklm.com/en">Air France and KLM</a>, with over 18 million members around the world, and it's positioned as a lifestyle programme that drives real commercial value for its partners.</p> <p>In today's short episode of "Let's Talk Loyalty", I summarize some of the commercial benefits that partners of this program enjoy, as well as some of the latest innovative ideas that it offers its members.&nbsp;</p> <p>Listen to learn what most impressed me in this interview, based on a clear understanding that only when members benefit does any loyalty programme achieve its goals.</p> <p><strong>Show Notes:</strong></p> <p><strong>1)&nbsp;</strong><a href="https://www.linkedin.com/in/gerbensikkema/"><strong>Gerben Sikkema </strong></a><strong>- Director of Partnerships at Air France-KLM</strong></p> <p><strong>2) </strong><a href="https://www.airfranceklm.com/en"><strong>Air France - KLM Website&nbsp;</strong></a></p> <p><strong>3) </strong><a href="https://www.klm.com/travel/ae_en/flying_blue/discover/discover/index.htm"><strong>Flying Blue&nbsp;</strong></a></p> <p><strong>4) </strong><a href="https://letstalkloyalty.com/147/"><strong>Let's Talk Loyalty Episode: #147: Flying Blue from Air France KLM Group - Loyalty &amp; Partnerships Insights</strong></a></p>