30 - Red Roze - Your Product isn't the Story

<p>I'm going to introduce you to my secret weapon. My friend, uncle and mentor Red Roze, or to me "Uncle Red".&nbsp;</p> <p>He has helped me understand the world of marketing and positioning in a way that has changed how I approach work. I can tie a lot of my growth hack moments in my career to his coaching calls.&nbsp;</p> <p>Red has worked for brands like Tony Robbins and Intel.&nbsp;</p> <p>Now, he is a successful independent positioning and growth strategist who helps companies tell better stories.&nbsp;</p> <p>In this episode, we discuss the power of the story, and how most companies are telling stories the wrong way.&nbsp;</p> <p>Contact Red at:</p> <p><a href="https://touchofstory.com/">https://touchofstory.com/</a></p> <p><a href="https://www.linkedin.com/in/redrze/">https://www.linkedin.com/in/redrze/</a></p> <p><br></p> --- Send in a voice message: https://anchor.fm/thewayofproductdesign/message