3 Tips For Better Subject Lines | Ep. #1044

Nomzy Stholly

8 min

Investing & Markets

Description

In episode #1044, we discuss tips for better subject lines. Tune in to hear what you could be doing better. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on <a href= "http://singlegrain.com/dtla">this website</a> if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! <a href= "https://twitter.com/ericosiu?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor"> DM Eric</a> if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: 3 Tips For Better Subject Lines</li> <li>[00:35] <a href= "https://salesloft.com/">Salesloft</a> has people sending millions of emails out.</li> <li>[01:33] Research shows that subject lines with just one word out-perform the average email by 87%.</li> <li>[01:50] This casual subject line mimics more casual emails you might receive from friends.</li> <li>[03:15] “Hey, Jane” performs better than just “Jane”.</li> <li>[04:00] The more “human” the subject line, the better.</li> <li>[04:15] Emails need to be under a certain word count to be successful.</li> <li>[04:30] Avoid bullet points, as emails with bullet points get lower reply rates.</li> <li>[05:45] Eric isn’t sure if you should omit opt-out links, because you will get spam complaint

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Episodes

3 Tips For Better Subject Lines | Ep. #1044

Nomzy Stholly

8:43