3 Things Every Agency Must Know In Order to Grow

<p>What does it take to truly grow your agency? Could your pricing structure be holding you back? Are you giving away your strategy for free? There's a lot to consider when growing an agency, but it a lot of it comes down to 3 basic things every agency owner struggles with.</p> <p>In this episode, we'll cover:</p> <ul> <li>Choosing your agency's niche.</li> <li>Determining your agency's pricing structure.</li> <li>Helping clients understand your agency's value.</li> </ul> <p>I talked with Wendy Covey, Co-Founder and CEO of Texas-based <a href="https://www.trewmarketing.com/about">Trew Marketing</a>, an agency that works with technical audiences such as small to mid-sized engineering companies. She is here today to talk about three of the issues that often cause a lot of worries and stress for agency owners.</p> <h2>1. Choosing Your Agency's Niche</h2> <p>Wendy and her business partner started Trew Marketing after working together in the engineering industry. What they discovered was small to medium-sized engineering companies often have horrible websites. This was a challenge they could help solve. </p> <p>Wendy says the partners had conversations in the beginning about what their niche should be. Just as they were starting their business, the 2008 economic recession hit. A blessing in disguise, the recession placed even more importance on the two deciding what type of agency they wanted. They made a list of who their ideal next five clients would be and <a href= "https://jasonswenk.com/build-relationships-clients/">it always came back to their past connections</a> in the engineering industry. "As soon as we narrowed our focus to just one type of client, our business took off," she says.</p> <p>Trew Marketing regularly receives interest from potential clients in other industries. The partners do not venture away from their niche, however, due to the inefficiency of trying to learn a whole new market. Instead, they have continued to hone their expertise in one area so they are able to provide the best services for