3 Steps to Owning Your Niche in 90 Days w/ Nick Bennett

<p>Do you feel the pressure of having to rely almost solely on word of mouth and referrals to continue growing your agency?<br/><br/>If so, you&apos;re not alone.<br/><br/>Even if you have all the systems and capabilities to grow your agency, you may not be effectively marketing your firm...and it&apos;s often for a common reason: <br/><br/>You&apos;ve become an &quot;interchangeable agency.&quot;<br/><br/>If you&apos;re like most marketing agencies, it&apos;s difficult for you to tell clients the problem you really solve.<br/><br/>You struggle to get clients to see (and believe) that you&apos;re different.<br/><br/>If that&apos;s you, you&apos;ve been unknowingly positioning yourself as an interchangeable agency.<br/><br/>The answer is to stop marketing your solutions and trying to convince buyers that you&apos;re better.  Instead, start marketing the problem (and become the default solution).<br/><br/>In today&apos;s episode with <a href='https://www.linkedin.com/in/nichbennett/'>Nick Bennett</a>, Founder of <a href='https://www.harnessandhone.com/'>Harness &amp; Hone</a>, he shares the 3 steps you can take to clearly define (and dominate) your niche.<br/><br/>You&apos;ll hear from Nick:</p><ul><li>How to go beyond the typical niching by vertical market<br/><br/></li><li>How to clearly define the problem you solve<br/><br/></li><li>How to develop your POV around that problem<br/><br/></li><li>How to deploy that POV out into the market and into the right discovery channels for your unique audience.</li></ul><p><br/>Get access to the free, ungated resource Nick mentioned in this episode:<br/><br/></p><ul><li><a href='https://harnessandhone.notion.site/The-Agency-Niche-Design-Playbook-a73ef80ebcd444cf9cb298bf7f638f05'>The Agency Niche Design Playbook</a></li></ul><p><br/>Connect with Nick on LinkedIn: https://www.linkedin.com/in/nichbennett/<br/><br/></p><p>Want to get more content to support your agency life? <br/><br/>Subscribe to the Agency Life newsletter, check out past episodes &amp; find more content at <a