3 Reasons Why Your Content Sucks (And How to Fix It)

<p>In this episode, you&rsquo;ll learn tips for sharing content that makes a dramatic impact on your business. Kevin Lund joins the podcast to explain what companies usually get wrong in their content marketing, and ways to create content that attracts customers and drives results.</p> <p><strong>We covered:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Why content from companies usually sucks (and how to fix it)</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How the global economic collapse led to brands becoming publishers</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">3 warning signs that your content marketing is bad</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The #1 thing brands should do right now to improve your content </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to use free tools to listen to your audience on social media</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">What you can do to contribute to a conversation online</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to earn attention by listening to what people aren&rsquo;t saying</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why you must create a unique and unapologetic personality</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to learn how to become a better storyteller </span></li> </ul> <p><strong>Resources</strong></p> <ul> <li><a href="https://amzn.to/2GjwoKN"><span style="font-weight: 400;">Conversation Marketing by Kevin Lund</span></a></li> <li><a href="https://www.meetup.com/"><span style="font-weight: 400;">Meetup</span></a></li> <li><a href="https://www.toastmasters.org/"><span style="font-weight: 400;">Toastmasters</span></a></li> <li><a href="https://everyonehatesmarketers.com/grab-attention-sales-hook/"><span style="font-weight: 400;">How to Grab Attention