3 Principles to Future-Proof Your SEO Strategy

<p><span style="font-weight: 400;">Is your SEO strategy specific enough? Are you trying to reach your customers, or solely tricking Google&rsquo;s algorithm?</span></p> <p><span style="font-weight: 400;">My guest today is SEO expert and growth consultant Eli Schwartz. We talked about the importance of specificity in SEO, why over-reliance on paid acquisition can backfire, why SEO is less about marketing and more about the user experience, and more.</span></p> <p><strong>We covered:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Why Eli thinks SEO is less about marketing and more about product and user experience</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why relying on paid acquisition is an issue</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The advantages of acquiring users organically</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The principles SEO strategists should learn for the long-term</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The importance of being specific in Search Marketing</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Interviewing internal team members to get insights into what customers want.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Preparing for the &ldquo;future of search&rdquo;</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why SEO expert should focus on marketing to humans, not tricking Google algorithms</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Eli&rsquo;s biggest f*ck-up in his career</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">What Eli think marketers should learn for the next 5-10 years</span></li> </ul> <p><strong>Resources</strong><span style="font-weight: 400;">:</span></p> <ul> <li style="font-weight: 400;"><a href="https://en.wikipedia.org/wiki/Amazon_Alexa"><span style="f