3 Most Important Metrics That Every eCommerce Owner Should Care About
3 Most Important Metrics That Every eCommerce Owner Should Care About

3 Most Important Metrics That Every eCommerce Owner Should Care About

Piesie Yaa Addo

8 min
Business & Finance
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Description

<p>On today’s episode of the Built to Scale eCommerce Show, we’re covering the 3 most important metrics that every eCommerce store owner should monitor. While there are many different metrics that should be evaluated within your eCommerce business, knowing the 3 most important metrics can help ensure that your business is successful for years and years to come.      </p> <p>On this episode:</p> <ul><li style="font-weight:400;">Important Metric 1: Profit Margin.</li> <li style="font-weight:400;">Transitioning from Amazon to Shopify and how this impacts profit margins. </li> <li style="font-weight:400;">The typical profit margin on Amazon.</li> <li style="font-weight:400;">What profit margin should you aim for in your own eCommerce store?</li> <li style="font-weight:400;">Comparing your profit margin to the cost of gods sold. </li> <li style="font-weight:400;">Fulfillment, other variable costs, and why they are subject to variation.</li> <li style="font-weight:400;">Why profit margin should be the first metric to examine.</li> <li style="font-weight:400;">Important Metric 2: Average Order Value.</li> <li style="font-weight:400;">What can cause high profit margins yet low average order values?</li> <li style="font-weight:400;">The issue with a lower average order value.</li> <li style="font-weight:400;">How can you generate a higher profit overall on Amazon by monitoring average order value?</li> <li style="font-weight:400;">A good target for average order value.</li> <li style="font-weight:400;">Bundling options and utilizing email campaigns to help with average order value.</li> <li style="font-weight:400;">Important Metric 3: Shop ROAS (Return On Advertising Spend).</li> <li style="font-weight:400;">Why you should use applications to track ROAS and monitor end profitability daily and weekly </li> </ul> <p>---</p> <p>Apply for a Discovery Call With Us:</p> <p>➤ <a href='https://www.adkings.agency/intro'>www.adkings.agency/intro</a> - Want us personally to help to grow your eCommerce business to

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